We use cookies to make your experience better.
To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies.
Learn more.
Ambassador · Eric Michael Hernandez
Est. 2013 · Boulder, Colorado
The World's
Culture
of Flow
The global home of flow arts — handcrafted hoops, premium tapes, and a community of artists performing across 40+ countries. Fourteen years of craft. One unbroken circle.
14+
Years of Craft
40+
Countries Served
500+
Proprietary Products
35+
Global Ambassadors
1M+
Community Reach
4
Brand Portfolio
Scroll
"Flow is not a hobby. It is a discipline, a practice, a way of moving through the world — and Hoopologie has been its home since 2013."
The Hoopologie Standard
Our Global Family
View All Ambassadors →
Artists of the Circle
Lumbee Tribe · United States
Ambassador 01 / 08
Eric Michael
Hernandez
@ericmichaelhernandez
A member of the Lumbee Tribe and one of the most decorated hoop artists alive — Cirque du Soleil lead in Totem, TEDx speaker, and writer/director of the award-winning documentary Courage. A living bridge between ancient Native American hoop dance and the global stage.
Read Eric's Story →
Argentina → Spain
Ambassador 02 / 08
Nuria
Luna Llena
@nurialunallena
Argentine hoop artist and teacher based in Spain, weaving the mysticism of the moon cycle into her practice. A poet of the circle whose performances blend dance, spirituality, and technical mastery into something entirely transcendent.
Read Nuria's Story →
Washington D.C. → London, UK
Ambassador 03 / 08
Symoné
@symonehoops2012 London Olympics Torch Relay performer, Caribbean tour artist, and social circus practitioner. Self-taught multi-hoop specialist who can spin up to 30 hoops simultaneously — and is quietly training for two world records.
Read Symoné's Story →
Netherlands → London → Melbourne
Ambassador 04 / 08
Lisa
Lottie
@lisa_lottie
Degree-holding circus artist, TEDx Binghamton speaker, 40+ country performer. Shared festival lineups with Beyoncé and the Rolling Stones. Ran away to join a circus in India at 21 — and never looked back.
Read Lisa's Story →
Brazil & Peru → 30+ Countries
Ambassador 05 / 08
Equilibra
@equilibraperformanceGustavo Ollitta and Lucero Ponce — fire and LED duo who have performed at Universo Paralello, Ozora, and Boom Festival across 30+ countries. Gustavo pioneered Buugeng in Brazil; Lucero brings mystical belly dance and silk fan mastery.
Read Equilibra's Story →
Bahamas
Ambassador 06 / 08
Mykah
Smith
@bahamahoopyogi
Yoga teacher, herbalist, and movement guide from the Bahamas. Her philosophy: surrender is the gateway to flow state. Building an online yoga studio and beginner hoop masterclass series — and making intentional space for Black and Brown women in flow arts.
Read Mykah's Story →
Chicago, Illinois
Ambassador 07 / 08
Nicole
Goss
@theeplaybae · @blackgurlhoopin
Play Enthusiast, Flow Artist, and GMA's "epitome of Black Girl Magic." Training for a Guinness World Record for bun hooping, teaching one-on-one wellness classes, and inspiring everyone who looks like her to pick up a hoop.
Read Nicole's Story →
New York → World Stage
Ambassador 08 / 08
Michele
Clark
@michelefrancesclark
Cirque du Soleil artist. Innovation Award from the Chinese Acrobats Association at Cirque De Demain. National Circus School Beijing trained. Performed at Madison Square Garden. Now developing a hypnotic duo act on love and human connection.
Read Michele's Story →
The Collection
Craft Built to Perform
Every hoop, every tape, every metre of tubing — designed with the artist in mind and built to professional standards.
Signature
Premium
Performance Hoops
Handcrafted polypro and HDPE hoops in hundreds of tape combinations. From beginner to professional stage. Built in Boulder, loved everywhere.
Shop Hoops →
Decorative Tapes
Holographic, color-shifting, reflective, gaffer, vinyl — the most complete tape selection in flow arts.
→
DIY
Tubing & Hardware
Professional polypro and HDPE tubing in every colour. Build your own — we supply the craft.
→
Fire & LED
Fire Props
Professional-grade fire hoops and flow props for the serious performer.
→
Education
Hoopmakers University
DIY hoop-making video library. Learn to build like a pro.
→
"Every circle begins and ends in the same place — and so does everything we build here."
Hoopologie was founded in Boulder, Colorado in 2013 with a single conviction: the flow arts community deserved a home built on craft, care, and deep respect for the art form. Fourteen years later, that conviction has grown into a four-brand portfolio spanning performance, education, materials, and culture — serving artists in more than 40 countries.
2013
Founded in Boulder, COBy a hoopmaker, for flow artists
4
Brands acquired & developedHoopologie · The Spinsterz · Hoopnotica · Identi-Tape2
500+
Proprietary productsDeveloped in-house over 14 years
40+
Countries servedWith a growing international customer base
"The circle is ancient. The craft is ours. The community is everything."
Hoopologie — Est. 2013 — Boulder, Colorado
The Portfolio
Four Brands.
Four Brands.
One Ecosystem.
Built over 14 years through acquisition, development, and an unwavering commitment to the flow arts community. Each brand holds a distinct position in the market — together, they own the category.
Flagship · Est. 2013
Hoopologie
The global authority in flow arts supplies — custom hoops, premium tape, and the world's most trusted hoop-making resources.
→
Performance · Flow Arts
The Spinsterz
High-performance LED and specialty hoops built for serious artists and stage professionals worldwide.
→
Education · Wellness
Hoopnotica
The world's leading hoop dance education platform — instructor certifications, digital curriculum, and a global teaching network.
→
Industrial Tape · B2B
Identi-Tape2
Premium gaffer, vinyl, reflective, and specialty tapes for professionals, events, and industrial applications worldwide.
→