Our social responsibility efforts are focused on three priorities:

• Human Rights: Driving systemic change to ensure representation, responsibility, response, and relationship with underrepresented groups.
• Social Impact Initiatives: Supporting non-profit organizations in the communities we serve and advocacy that make our community stronger.
• Environmental Sustainability: Improving the sustainability of our operations and product value chains

In 2021 we are committed to creating change from the inside out.  Our guiding principles anchor how we operate, how we approach partnerships, and how we make decisions. 

Our principles are companywide and adopted by our employees, ambassadors, and leadership.

Guiding Principles and Conscious Leadership:

Representation – We strive to seek our diverse perspectives.  We will seek out what is missing or invisible or unacknowledged.

Responsibility – We recognize that our responsibility is not limited to our social location, that we are a global company, and we will continue to serve and acknowledge communities and groups worldwide, to each other and to society,

Relationship – We wish to uphold partnerships and relationships that reflect and agree with our guiding principles and core values.  We celebrate our differences and commit to learning from others. 

Response - We commit to educating ourselves and doing the work to help bridge the gap and to incorporate our knowledge into our brand continuously.  We will inform ourselves as best as possible, listen for understanding and strive to create change from the inside out.  We understand that we “don’t know what we don’t know”.