Hoopologie will always be inspired by love, creativity and FLOW. We are passionate about flow arts. For us it has become woven part of our being and captivated us beyond belief. Our love for hooping runs deep; it rejuvenates our body, calms our mind and it’s at the very core of who we are. Learn about the different types of hooping, what hoop to start with and join our online community today and learn about what sparks real conversations and why Hooping is at the core of everything we do.  While Boulder, Colorado is where you can trace our beginnings, our global community is where you’ll find our soul. 

Our Vision

Founded by Melinda Rider in Boulder, Colorado in 2013, Hoopologie is a hoop-inspired, DIY hula hoop supply company. Melinda first handcrafted her own hoops in 1999 with irrigation tubing from the hardware store and some decorative tape from her father’s business Identi-Tape. Hula hoops have been in her life ever since – now 20 years!

Hoopologie is committed to inspire you to experience the Flow Arts. Flow to us is anything you do, create, express, feel that is true to your authentic self--and you put THAT out into the world. We honor that in YOU. We are committed to giving you the best possible customer experience, tools, ideas, inspiration, and support along the way.

Our vision for Hoopologie was to create more than a place where people could get hoopmaking supplies, we wanted to create a community hub where people could learn hoopmaking skills and get creative. We also help people discover the hula hoop as a beautiful alternative to traditional fitness, and discover the physical aspects of healthy living, mindfulness and living a life of possibility.

Our Best Life

A constant that has never wavered is our desire to empower people to reach their full potential through providing the right tools and resources, and encouraging a culture of leadership, goal setting and personal responsibility. Our unique company culture is guided by our core values of quality, integrity, balance, product, entrepreneurship, family, greatness, and fun.

We live a life we love. We set our goals to align with our vision, and it’s why, so often, our one-year goals become today’s reality.